With over two centuries of innovation, Wisdom offers high-quality oral and baby care products that families trust. From sustainable toothbrushes to gentle baby essentials, we’re committed to protecting your health and the environment, every step of the way."
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235 Years of Oral Care Expertise
Our heritage, your health.
Founded in 1780 by William Addis, Wisdom is proud to be the creator of the modern toothbrush. For over two centuries, we’ve dedicated ourselves to helping families maintain excellent oral health. As an Australian-owned company, we combine traditional craftsmanship with innovative solutions for the whole family.
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Eco-Friendly Oral Care
Care for your smile and the planet.
At Wisdom, sustainability is at the heart of everything we do. From incorporating recycled plastics into our products to offering eco-friendly packaging, we’re committed to reducing waste and protecting the environment - without compromising on quality. Discover how we’re making a difference through our sustainable solutions.
SustainabilityOral Care Tips
Expert Tips for a Healthy Smile
Explore our blog for expert advice, easy-to-follow tips, and product recommendations to keep your teeth and gums in top shape. Discover the best ways to protect your smile every day with practical guidance from oral care professionals.
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Partner with Wisdom
Stock our trusted products.
Join the growing number of pharmacies, retailers, and dental clinics across Australia and New Zealand that trust Wisdom. As a leading provider of high-quality oral and baby care products, we offer a range of solutions for your customers.
Let’s work together to make oral health accessible to all.
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