About Us

Very few companies can claim a more extensive history than Wisdom. Founded over 235 years ago by William Addis in the UK, we are known globally as the creator of the modern toothbrush. Our commitment to oral health began in the 18th century and has grown ever since.

Wisdom arrived in Australia in the 1930s and quickly became a household name. We proudly set up manufacturing facilities in Sydney, where we operated until the early 2000s before moving our production offshore. From this historic inception, our company has been committed to continuously innovate and improve our offerings to ensuring you and your family maintain excellent oral health

Eco-Friendly Solutions for a Healthier Planet

On average, each Australian produces around 130 kg of plastic waste per year. This number highlights the significant contribution of plastic waste on a per capita basis and underscores the importance of efforts to reduce, reuse, and recycle plastic materials.

Wisdom Naturals was born in a bid to help Australians reduce their waste with the right products. Our Wisdom Naturals products are made from recycled plastic and come with plastic free packaging, made from recycled cardboard that is 100% recyclable.

By focusing on plastic free, we strive to make a positive impact on society and environment.

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